Tony Mayes is an award-winning producer based in New York, NY, renowned for his mastery in orchestrating dynamic live, digital, virtual, and Mixed Reality experiences.

With over two decades of expertise, Tony excels in fostering seamless collaborations among production teams, designers, and stakeholders, consistently delivering outstanding performance outcomes.

As the founder and executive producer of Flavor Five Studio LLC, a New York-based multimedia creative studio and tech development firm, Tony’s team pioneers exploration at the intersection of food and mixed reality. In 2022, he served as the Executive Producer of “Aerobanquets RMX: An Immersive Dining Experience in Mixed Reality,” showcased at Miami’s renowned Superblue museum, delighting audiences with repeat sold-out immersive dining experiences.

Before Flavor Five, Tony directed the celebrated underground theater space, Wildrence, in NYC’s Lower East Side, a hub for some of the genre’s most innovative immersive theater and interactive events in the city. This fully programmable and live-transformable space played a pivotal role in shaping the genre as we know it today, hosting groundbreaking performances like Elgin Park and The Inheritance Project.

During the pandemic, Tony led a dedicated team as the executive producer of “X: THE EXPERIENCE,” an interactive livestream cinema venture that boasted 161 sold-out performances over 9 months, managing a SAG New Media Contract and securing top talents such as Broadway’s Cheech Manohar (Mean Girls) & Kim Exum (Book of Mormon) along with a crew of five, captivating audiences across multiple continents in 2020 – 2021.

As a designer, Tony collaborated on “Face to Face,” which clinched the Sheffield Doc|Fest’s VR Grand Jury Award, the 2018 Alternate Realities Commission, and the Alternate Realities: Virtual Reality Award, an experience hailed by The Guardian as “gut-wrenching and visceral,” during the festival in Sheffield in 2018.

Tony’s expertise extends beyond Mixed Reality into the realms of nonprofit, NGO, and theatrical work. He oversees critical elements of national campaigns for some of the largest nonprofits in the United States, including the Leukemia and Lymphoma Society’s “Light The Night” and The American Foundation for Suicide Prevention’s “The Overnight”.

With years of experience, Tony has solidified his reputation as a trusted collaborator at the UNITED NATIONS in New York, contributing to global events such as the United Nations General Assembly’s “World Children’s Day.”