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In 2011 he founded MYBOSSWAS nominted by Good Short Films: ‘one of the most innovative creative studios in Italy.’ He directed and shoot short films and commercials for brands like Nike, Alfa Romeo, Abarth, Technogym, Condé Nast. He produced multimedia contents and installations for museums and international cultural events. In 2006 he founded the video department of Bellissimo, a design studio based in Turin, working as producer, dop, director and designer. In 2003 he collaborated to realize a business incubator related video and music production, able to produce more than 40short films and commercial every year.