VR Producer, Founder of Less Media Group

In 2016, Alina co-founded an LA-based VR startup Spherica and started creating immersive content for clients ranging from AP, HBO, RYOT to Lexus, Google, and many others. In 2020, Alina founded Less Media Group. Since 2020, Less Media Group has been pioneering virtual events, both physical exhibitions of VR content and fully virtual events. Alina and her team have been working closely with ENGAGE XR platform running virtual events for world’s largest companies and working on the metaverse strategies for digital communication. In 2020 & 2021, Less Media Group partnered with Venice Biennale to showcase Venice VR selection as part of the Venice VR Expanded program. Since 2021, Less Media Group is running VR exhibitions & festivals in Russia, Kazakhstan and Uzbekistan. In October 2022, Less Media Group organized the first educational course for digital artists dedicated to developing narrative XR experiences. The initiative is supported by the French Institute in Moscow. Alina is a Board member for Euromersive, pan-European industry association.