Hejunchao (Freya) Li is a filmmaker, and a researcher who is constantly endeavoring to explore the field of Communication Studies.

She was born in Yunnan Province, China, and has a master’s degree from University College London. She is a freelance writer for Gentlemen’s Quarterly China.

She has 8 single-authored or first-authored papers accepted by international academic conferences, including 3 for IAMCR. Her research interests mainly involve fan studies, Otome game (namely, romantic games targeting young female gamers), East Asian popular culture, journalism, and Chinese ethnic minority cultures, and so on.