Michal Lovecký is an xR-native producer, director and DOP. He established the all-service xR production studio Go360 as the first of its kind in Czech Republic. Since December 2015 he has worked on more than 40 immersive projects for domestic and foreign subjects – for example, he worked as a VR Cinematographer for Beqaa VR (Nafta Films, Rain Rannu) which was part of the official selection of the World VR Forum 2018 and in 2017 he was in charge of the team responsible for the first 8K 360° live streaming over 5G network during 5G Days in Berlin.

Currently, he is focusing on his project Cyan planet that he founded with Ninja Müller, business development of Go360, and commercial immersive projects. Together with the International Documentary Film Festival in Jihlava, CZ, he manages the festival’s VR section. As an xR-native he believes in all immersive